Weird Polling in Iowa

With the Iowa caucuses coming in a few days, everyone is watching the polls like a hawk. A few bloggers now have pointed to this latest Zogby poll that shows John Kerry opening a five-point lead. Lemme be the first to call “bullshit” on this one :

Candidate

1/13-15

1/12-14

1/11-13

1/10-12

1/9-11

1/8-10

MA Senator John Kerry

24

22

21

17

16

15

Former VT Governor Howard Dean

19

21

24

28

26

25

MO Congressman Richard Gephardt

19

21

21

23

23

23

NC Senator John Edwards

17

17

15

14

12

14

Retired General Wesley K. Clark

3

3

3

2

2

3

OH Congressman Dennis Kucinich

3

3

2

3

3

2

CT Senator Joseph Lieberman

1

1

1

1

2

3

Civil Rights Activist Rev. Al Sharpton

.1

0.1

0.1

0.1

1

1

Undecided

13

11

13

12

14

14

Something about these weird three-day polls that overlap each other rubs me the wrong way. Like all polls, even if the results can be somewhat trusted, the margin of error should be considered before drawing any conclusions. In this case, the MOE is big, and the additional caveats are just crazy :

Polling results will be released daily through Monday, January 19th, the date of actual caucus voting in Iowa.Zogby International conducted telephone interviews of a random sampling of 503 likely caucus voters statewide over a three-day period. All calls were made from Zogby International headquarters in Utica, N.Y., from Tuesday (1/13/04) thru Thursday (1/15/04). The margin of error is +/- 4.5%. Slight weights were added to party, age, education, union, and gender to more accurately reflect the voting population. Margins of error are higher in sub-groups.

Huh? Not only does the MOE almost completely cover Kerry’s lead, but they’ve been tinkering with the results. If they’re adjusting these findings to “more accurately reflect the voting population”, can I assume that whatever measure they’re adjusting against is based on polling as screwy as this one? And what exactly are these “sub-groups”, what’s the MOE, and why is it higher in some more than others?

With a sample size of only 503 people, here’s all you need to know : Al Sharpton’s 0.1% showing equals 0.503 people. So either only half a person supports Sharpton, or these results are garbage.


posted by greg on January 16, 2004 @ 9:05 am

one comment so far

  1. since ive already admitted to sometimes indulging in “good da la,” let me recount this morning.

    they ran the story from last week of a home movie being found of kerry pretending to puff a joint. i guess this is news now that kerry is th “front runner.”

    anyway, they showed the video several times and when kerry raised his pinched fingers holding the invisible joint to his mouth they actually SLOWED IT DOWN! classic!

    of course the camera then went to jillian as she was reading “glamor” magazine and she was like “kerry, dean, blah blah blah whatever, i’m so bored now. can’t we talk about jennifer anniston?!?”

    to quote bill hicks “daily, i pray for nuclear holocoust.”

    Comment by josh — January 16, 2004 @ 9:41 am

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