Dasani’s All Wet
Whoops. It looks like Coke’s Dasani bottled water is nothing but British tap water :
Figures from independent beverage research company Canadean show that at least two out of every five bottles of water sold around the world are, like Dasani, “purified” waters, rather than “source” waters which originate from a spring.Most of the supermarket own-label bottled waters consist of treated mains water. They may be dechlorinated, filtered further, purified using ultraviolet light and have minerals either added or subtracted. They may also be carbonated.
In short, they are subjected to many of the same treatments that source waters undergo to satisfy public health requirements after being pumped up from the ground.
. . .
So why all the brouhaha over Dasani, a fairly typical product in a rapidly expanding market?The origin of UK Dasani (it’s produced all around the world but is always purified rather than source water) came to light when a complaint was made to the British Food Standards Agency over Coke’s use of the word “pure” in its Dasani marketing.
The complaint, now being dealt with by the local authorities where Dasani is bottled in Sidcup, east London, hinges on the charge that the marketing implies that tap water is ‘impure’.
Now I drink quite a bit of bottled water because I prefer the taste. After realizing how much I was spending, I switched to a water filter at home which made the water taste the same. My concern over tap water isn’t the water treatment (although the term “reclaimed water” sends shivers down my spine), it’s all the shit that’s probably in the pipes between the water treatment plant and my kitchen.
So, being a big bottled water drinker, I still won’t drink Dasani. Not because it’s one of those “Emperor has no clothes” situations since I know that it comes out of a tap somewhere, it’s that, unlike every other bottled water I’ve ever seen, Dasani has an ingredients label. Next time you’re at the store, check it out. It’s hard to believe a product is “pure” when it’s got extra magnesium sulfate.
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Aquafina is Houston tap water. It was on the label early on but then they removed it. I agree a home filter is probably a better value.
Comment by Becky — March 9, 2004 @ 6:41 am
Of course a home filter is a better value. That should be a given. Of course I have to say that Aquafina being houston tap water is a good thing. Houston may be the armpit of america, but they do have the best municipal water in the country.
Comment by andrew — March 9, 2004 @ 8:50 am
Yeah, seriously, you’ll save a huge amount of money if you just buy a pitcher filter or one that fits on the faucet in your kitchen, then refill the same bottle or two of water. Plus you won’t fatten the wallets of bottled water makers, who, let’s face it, are cleaning up on our gullibility to a colossal degree.
Comment by Brianotron — March 9, 2004 @ 1:32 pm