Three Act Structure
Friday, June 25th, 2004The Economist has a great breakdown of the campaign season (via Political Wire):
Most presidential campaigns are three-act dramas. Act I is a referendum on the incumbent. Voters look at the president and ask ?Does he deserve four more years?? If the answer is a clear yes?as in 1984 or 1996?it barely matters who the challenger is; he may as well go home. This stage lasts until the party conventions. Assuming voters have not definitively decided on re-election?and, manifestly, they have not this time?Act II starts with the conventions and runs until about September. Voters then turn their attention to the challenger: is he ready for prime time? If he is, Act III, the real horse race, begins in September with the presidential debates. Then, and only then, do the head-to-head comparisons matter.All that means Mr Bush has time to recover from his current woes. Voters have barely begun to look at Mr Kerry, let alone make direct comparisons with Mr Bush. And events may yet play a big role in determining the outcome of the vote. The publication of the September 11th commission’s report on the eve of the senate convention may help Mr Kerry. Better news from Iraq, or (God forbid) an attack by al-Qaeda would almost certainly help Mr Bush.
But it is clear that Mr Bush has done worse in Act I than an incumbent should. His crown sits all the more uneasily because the polls suggest that the vast majority of voters have already made up their minds (only one in ten say they are undecided). If he is to triumph in Act III, Mr Bush has a lot of crowd-pleasing to do. Mid-June might mark his electoral nadir; but it might also be seen as the beginning of the end of the Bush presidency.
With Act I winding down, I’d say Bush is already on the ropes. He’s had a string of failures that have driven his poll numbers down. Worse than that, however, is that he’s still trying to strengthen his base with crap like his “gay people are gross” amendment to the constitution at a time when both candidates would normally be racing to the middle.
Sure, Kerry’s got similar problems from the far-left, but he’s largely a question mark in the eyes of most voters. Americans, who have been getting to know Bush for the last four years, already know how they feel about the man from Connecticut Crawford. At this point, perceptions of Bush’s presidency are set in stone compared to those of Kerry. This explains why Bush’s website has more negative things about John Kerry than positive things to say about George Bush. Now who’s the “pessimist” again?





