Red State Racing
Tuesday, February 22nd, 2005I’m completely serious here : Could someone out there explain the appeal of NASCAR to me? From what I hear, it’s the most popular sport in the country, but to me it just looks like a bunch of billboards driving around in circles. Even if I found any appeal in watching cars race, the fact that they’ll slap advertising on anything seems insulting to the audience. That alone is enough to keep me from watching, yet I’m not going to assume that just because millions of people like something I don’t that it means they’re all idiots. Am I missing something here?
Based on the devotion these drivers seem to inspire, it looks like a personality-driven phenomenon, but when do viewers have a chance to get to know these guys? Every time I flip past it I just see nothing but cars. If you rarely get to see the actual guys who are competing (which seems to be in contrast of every other sport), how can people feel so strongly towards the people who they never see? Are the broadcasts broken up by a bunch of interviews or something?
Another thing that I’ve noticed that makes NASCAR stand out is that the affiliations are by sponsor and not region. I can understand why someone would root for the home team, but there are probably a dozen drivers from Atlanta for example. Their only difference seems to be that one would be sponsored by Pepsi and another by Taco Bell or something. Does brand affiliation play a role in choosing a favorite?
Or does the appeal of NASCAR lie in America’s lust for cars? If so, what makes NASCAR stand out above other forms of automotive racing? Is it that the car’s bodies look like generic Ford or Chevy sedans? Personally, I can’t tell them apart, but is there a car brand rivalry aspect to the appeal as well?
Or could it be that NASCAR broadcasts are more family-friendly than the boobies and beer commercials that are an essential part of every other professional sport? Would the relative tameness of NASCAR be because of the sport itself or because the races aren’t broadcast in prime time?
Perhaps it’s a southern thing. Are NASCAR fans more comfortable watching an event that’s the exclusive domain of white dudes with mustaches and country music as opposed to the ethnic diversity that marks just about every other sport? Not that I’m trying to connote that there’s anything discriminatory about NASCAR fandom, but that familiarity can lead to comfort.
While I’m starting to think I may be on the road to answering my own question, looking back at the points above, I still can’t figure out why the hell anyone would like NASCAR. Obviously there’s something to it, so I’m gonna open this one up to my readers. Do you like NASCAR? If so, why?





