Comments on: Anatomy of a Crappy Redesign http://www.thetalentshow.org/2005/08/11/anatomy-of-a-crappy-redesign/ Just another WordPress weblog Tue, 19 Jul 2011 01:04:19 +0000 hourly 1 http://wordpress.org/?v=abc By: Jake http://www.thetalentshow.org/2005/08/11/anatomy-of-a-crappy-redesign/comment-page-1/#comment-7442 Jake Sat, 13 Aug 2005 19:24:27 +0000 http://www.thetalentshow.org/wp/?p=1928#comment-7442 Read "Food Politics" by Marion Nestle. She's a nutritionist who was on the panel to revise the food pyramid last time. They came under amazing pressure from every food lobby group you can think of to redesign the look so that it favored their particular foodstuff. I imagine that what happened in the latest round of revision is that the researchers succumbed to pressure. Read “Food Politics” by Marion Nestle. She’s a nutritionist who was on the panel to revise the food pyramid last time. They came under amazing pressure from every food lobby group you can think of to redesign the look so that it favored their particular foodstuff. I imagine that what happened in the latest round of revision is that the researchers succumbed to pressure.

]]> By: Ross A Lincoln http://www.thetalentshow.org/2005/08/11/anatomy-of-a-crappy-redesign/comment-page-1/#comment-7441 Ross A Lincoln Thu, 11 Aug 2005 20:15:26 +0000 http://www.thetalentshow.org/wp/?p=1928#comment-7441 Greg, you're too right. For further idiocy, there's a rgeat post over at <a href="http://www.pandagon.net/archives/2005/08/democrats_are_l.html" rel="nofollow">Pandagon</a> about focus groups, this time "proving" that Democrats have no chance of ever winning again. From personal experience, I'll confirm that Focus groups, and the market research style of information gathering, are the least scientiffic and reliable method of figuring out what people want, or what people are likely to do, ever. For instance, have you ever wondered by products with no particular chance of success or even desirability end up being released? It's because, when the deadline for a research study approaches, most market research companies use their own employees to pad the data so that the quote of surveys is met. At the company I worked for, we would take great pleasure selecting the weirdest possible choice, and making sure our "Data" supported it. Greg, you’re too right. For further idiocy, there’s a rgeat post over at Pandagon about focus groups, this time “proving” that Democrats have no chance of ever winning again.

From personal experience, I’ll confirm that Focus groups, and the market research style of information gathering, are the least scientiffic and reliable method of figuring out what people want, or what people are likely to do, ever.

For instance, have you ever wondered by products with no particular chance of success or even desirability end up being released? It’s because, when the deadline for a research study approaches, most market research companies use their own employees to pad the data so that the quote of surveys is met. At the company I worked for, we would take great pleasure selecting the weirdest possible choice, and making sure our “Data” supported it.

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