Comments on: The House That Direct Mail Built

By: mdhåtter

mdhåtter — Tue, 24 Jul 2007 14:41:25 +0000

Voters may tune out political ads and instinctively delete mass emails, but they hold on to these flyers until election day.

Judging by the recycling bins at my local P.O., many of these guides don’t make it any further than the coupons circulars. Then again, I live in New England. Maybe we’re not so easily led.

By: Nathan

Nathan — Sat, 21 Jul 2007 17:46:37 +0000

Well and let’s not forget that a large swath of their target demographic is the same as O’Reilly’s audience–isn’t his average viewer like 71–these are people that aren’t likely to make the digital leap ever.

By: atheist

atheist — Sat, 21 Jul 2007 14:25:41 +0000

That’s a really good point Mr. Saunders. I would add, ads on the internet still can’t reach everyone. But direct mail definitely can reach anyone with a house.

By: spocko

spocko — Sat, 21 Jul 2007 06:08:53 +0000

I agree with you. Each form of communication needs to be used to best effect. I think that radio ads are under used myself and that the power of TV commercials are over rated. The other trick the republicans try and use is the “controversial” ad that makes the people who create it “news” so they don’t have to a lot of TV buys.

By: Doobie

Doobie — Sat, 21 Jul 2007 02:39:05 +0000

The Democrats need their own version of Richard Viguerie.

By: acallidryas

acallidryas — Fri, 20 Jul 2007 20:29:59 +0000

As a former resident of the Sunshine State, I can’t help but be incredibly suspicious of any Republican direct mail campaigns. I realize it’s probably to soon for their cheating just yet, but in ‘04 they used direct mail like crazy to launch challenges against voters. And they sent out lots of voter registration cards with voting guides, or unsolicited early vote ballots, with a mock ballot enclosed, in violation of election laws.

Probably to soon to start on all that, but I never underestimate their skill at cheating.